Performance Marketer

Job Title: Performance Marketer

Location: Phase- 8A, Mohali
Employment Type: Full-time

About the Role

We are seeking a highly skilled and results-driven Performance Marketer to plan, execute, and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have a strong understanding of digital marketing, campaign management, and analytics to ensure maximum ROI and business growth.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience (2–5 years) in managing paid ad campaigns.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.
• Strong analytical skills and ability to interpret data into actionable insights.
• Proficiency in Google Analytics, Excel/Sheets, and tracking tools (UTM, Pixel setup, etc.).
• Excellent English communication and coordination skills needed.

Core Skills:

• Expertise in Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and Twitter Ads.
• Strong knowledge of retargeting campaigns, funnel building, and lead generation strategies.
• Proficiency in Google Analytics (GA4), Tag Manager, Pixel Setup, and Conversion Tracking.
• Hands-on experience with keyword research, A/B testing, and bid strategy optimization.
• Ability to analyze campaign data and provide data-driven insights for ROI optimization.
• Strong skills in budget allocation and ad spend management.

Technical Skills:

• Proficiency in Excel/Google Sheets for reporting and dashboards.
• Knowledge of automation tools (Zapier, HubSpot, Zoho CRM, Mailchimp).
• Understanding of SEO basics to complement paid campaigns.
• Familiarity with content marketing and social media strategies.

Soft Skills:

• Excellent analytical and problem-solving abilities.
• Strong communication and collaboration with creative teams.
• Ability to work under pressure and meet deadlines.
• Adaptability to new tools, platforms, and digital trends.

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement
• Leave encashment
• Provident Fund

Experience:

• Google Ad Manager: 2 years (Required)
• PPC Campaign Management: 3 years (Required)
• Data management: 1 year (Required)
• Total: 4 years (Required)

Language:

• English (Required)

License/Certification:

• Certifications in Google ads and Meta ads (Required)

Work Location: In person