Performance Marketer

As a data-driven Performance Marketer, you will be responsible for managing and optimizing paid campaigns across Meta Ads, Google Ads, and YouTube with a focus on lead generation, conversion tracking, and ROI growth. You will collaborate closely with our creative and tech teams to scale campaigns that bring qualified leads for our study abroad, visa, and B2B partnership funnels. Key Responsibilities: - Plan, execute & optimize paid campaigns on Meta (Facebook/Instagram), Google Ads, and YouTube. - Set up advanced conversion tracking through Google Tag Manager, Pixel, and API integrations. - Manage campaign budgets to maximize ROAS & CPL efficiency. - Create & test ad copies, creatives, and landing page funnels in collaboration with the design team. - Build and analyze campaign performance dashboards using data insights. - Conduct A/B tests to identify best-performing ad sets and creatives. - Coordinate with automation & CRM teams (GoHighLevel, n8n, Google Sheets) for proper lead flow. - Stay updated on new digital trends, targeting strategies, and ad policy changes. Requirements: - 2-4 years of proven experience in Performance Marketing / Digital Advertising. - Hands-on experience with Meta Ads Manager, Google Ads, and Analytics. - Strong understanding of conversion funnels, UTM tracking, and audience segmentation. - Experience in education, visa, or consulting industry is a plus. - Analytical mindset with strong attention to detail and creative testing. To Apply: Send your resume, portfolio (if available), and a short note about your experience to creator@amratpal.com.,