Performance Content Director

Department: Performance Marketing

Turn content into a revenue pipeline by engineering viral-worthy campaigns that don’t just trend—they convert.

• Trend Alchemy
• Hunt emerging trends (TikTok/Reels/YouTube) before they peak
• Adapt viral formats to our clients’ brands (no cringe forced memes)
• Data-Driven Virality
• Reverse-engineer high-performing content: “This 3-second hook got 200% more shares—let’s replicate it”
• Kill underperforming content within 24 hours (no mercy for flops)
• Platform-Specific Strategies
• Crack each algorithm’s code (e.g., “LinkedIn loves carousel stats + personal stories”)
• Monetization Focus
• Bake CTAs into viral content seamlessly (“Wait, that funny reel just sold 50 courses?!”)

• Have a “Trend Radar” (Your friends ask, “How did you predict that trend?!”)
• Speak “Analytics Fluently” (You see CTR, ROAS, and CPA as storytelling tools)
• Are a Content Gatekeeper (Your motto: “If it won’t perform, it won’t post”)
• Hate Vanity Metrics (You care about sales, not just likes)

• No Red Tape: Pitch wild ideas on Monday, launch by Friday
• Tools You Need: Trend-spotting software, AI analytics dashboards
• Impact = Rewards: Bonuses tied to content-driven revenue

1. “Show us a trend you spotted early and how you’d monetize it for your client”
2. “Pick one underperforming client post—how would you fix it in 3 steps?”

bluetiksocial@gmail.com

Subject line: Viral Strategist Who Moves Needles