Performance and Lead Gen Specialist

Performance Marketing & Lead Generation Specialist

Experience Required:

Compensation:

Location:

Industry:

Employment Type:

About Mayflower

healthcare, pharma, medtech, and cosmetics

fast-paced, multi-brand environment

Key Responsibilities

Performance Marketing & Paid Media Management

• Plan, launch, and optimize paid campaigns on

  Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads

  , and e-commerce platforms.
• Drive

  lead generation campaigns

  focused on high-intent audiences across different verticals (healthcare services, pharma products, medtech devices, cosmetic solutions).
• Implement

  full-funnel strategies

  , including retargeting and remarketing, to maximize conversions.

Lead Quality & Conversion Optimization

• Build and optimize

  landing pages

  and lead funnels for maximum conversions.
• Conduct

  A/B tests

  for ad creatives, copy, and CTAs to improve click-through and conversion rates.
• Ensure

  lead quality tracking

  and nurturing through CRM integrations and feedback loops.
• Set up Whatsapp, Meta and other marketing lead nurturing automations in association with the CRM tools to ensure the captured leads are converted.

Analytics, Insights & Reporting

• Monitor key metrics (CPL, CPA, ROAS, CTR) and adjust campaigns for performance improvement.
• Create

  weekly and monthly reports

  with actionable insights for the leadership team.
• Use tools like

  Google Analytics, Ads Manager, Tag Manager, and Data Studio

  for performance analysis.

Budget Management

• Manage and optimize campaign budgets to achieve

  maximum ROI

  across channels and brands.
• Forecast lead volumes and recommend budget allocations for different business units.

Collaboration & Creative Direction

• Work closely with the

  design and content teams

  to produce high-performing ad creatives and copies.
• Collaborate with

  brand managers

  for campaign alignment with business goals.

Required Skills & Experience

Experience:

Expertise in Platforms:

Strong Knowledge:

Analytical Tools:

Budget Handling:

Creative Sense:

What We Offer

• Competitive salary and growth opportunities within

  Mayflower Group

• Exposure to

  multi-brand marketing strategies

  across healthcare, pharma, medtech, and cosmetic sectors
• A

  fast-paced, innovation-driven work culture

• On-site role in Ahmedabad

  with opportunities for collaboration and learning

• Compensation Range:

  4-9 LPA. (depending on experience and profile)

How to Apply

resume + portfolio/case studies of successful campaigns

Job Application Performance Marketing & Lead Generation Specialist