Pay Per Click Manager

Job Description

Work Schedule: Full-time, Monday off, working on Sundays ***ANY ONE EXPERIENCE WORKING WITH "Traya Health" BRAND**** Role Overview: We are looking for a Performance Marketing Manager who is an expert in Google Ads and Meta Ads. The ideal candidate should have proven experience in scaling ad campaigns profitably, optimizing conversions, and generating high-quality leads at the lowest cost. Key Responsibilities: Paid Advertising & Campaign Execution: Master Google Ads & Meta Ads – Plan, execute, and scale campaigns across Search, Display, Shopping, Video, Facebook, and Instagram. Set up and optimize campaigns with the right targeting, audience segmentation, and bidding strategies. Run A/B tests on creatives, ad copies, and landing pages to improve performance. Implement lookalike audiences, retargeting, and custom audience strategies to improve lead quality. Funnel Optimization & Conversion Rate Optimization (CRO): Optimize landing pages and user flows to increase conversions. Identify drop-off points in the funnel and improve performance metrics such as CTR, CPC, and CPA. Work with designers and developers to create high-converting ad creatives and landing pages. Analytics, Tracking & Performance Measurement: Set up and manage Google Analytics, GTM, Facebook Pixel, and UTM tracking. Ensure proper conversion tracking to measure CPL, CAC, and ROI. Generate weekly/monthly reports with insights, trends, and action plans. Monitor ad spend vs. revenue generated and optimize for profitability. Job Types: Full-time, Permanent Pay: ₹500,000.00 - ₹800,000.00 per year Benefits: Cell phone reimbursement Schedule: Day shift Work Location: In person