Paid Search (Google Ads)-MNC (Off Role)-Bglr

We are hiring for one of our Multinational client for the role of Social Media Marketing Specialist- Paid Search (Google Ads) based out at Bangalore. PFB the details:

Industry: Biotechnology (MNC)

Payroll Company: Randstad India

Location: Bangalore

Role: Paid Search (Google Ads)

Key Responsibilities:

• Develop and execute comprehensive paid search strategies across Google Ads to drive targeted traffic, maximize ROI, and achieve business objectives for various product lines and business units.
• Conduct thorough keyword research, ad copy optimization, and landing page analysis to ensure optimal campaign performance and relevancy.
• Manage large-scale Google Ads accounts with multiple campaigns, ad groups, and keywords, while maintaining a high level of organization and attention to detail.
• Proficient in managing extensive Google MCC Ads accounts
• Analyze campaign performance data, identify trends, and provide actionable insights to optimize performance and enhance overall campaign effectiveness.
• Collaborate cross-functionally with internal teams, and drive paid media advertising and analytics, to align paid search initiatives with broader marketing objectives and business goals.

• Stay up to date with industry trends, best practices, and algorithm updates to continuously optimize and improve paid search strategies and tactics.
• Provide guidance and mentorship to junior team members, sharing expertise and best practices to foster their professional development and growth.

Requirements/Qualifications:

• Bachelors degree in marketing, advertising, business, or related field.
• 4+ years of hands-on experience in paid search and display marketing, with a strong focus on Google Ads.
• Biotech/pharma industry experience is preferred
• Proven track record of successfully managing large-scale Google Ads accounts in a multinational corporation with multiple business units and product lines.
• In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights to drive campaign performance improvements.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and stakeholders.
• Google Ads certification is preferred.
• Prior experience in scientific industry and familiarity with target customer groups a plus.
• Ability to work with East Asian markets, and ability to read and write Korean, Japanese a plus.

Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471