Social Media & PR Communication

Roles and Responsibilities

Social Media Management

• Manage the day-to-day handling of all social media channels, including LinkedIn, Facebook, Twitter (X), Instagram, and YouTube, adapting content to suit each platform.
• Oversee, plan, and deliver engaging content across multiple platforms, ensuring alignment with brand tone and objectives.
• Develop, launch, and manage creative social media campaigns to promote the product/organisation and its initiatives.
• Manage and facilitate online communities by responding to posts, engaging with followers, and fostering meaningful discussions.
• Monitor, track, analyse, and report on social media performance using tools such as Google Analytics, Meta Insights, and other analytics platforms.
• Stay up to date with social media trends, platform updates, and emerging digital innovations to enhance content strategy.
• Conduct competitor analysis to identify best practices and opportunities for differentiation.
• Recommend and implement strategies to improve social media performance and engagement.

Public Relations & Communication

• Support PR activities and coordination with journalists and media houses.
• Assist in planning and executing promotional events, press conferences, and media visits.
• Monitor and analyse media coverage to evaluate the effectiveness of PR efforts.
• Coordinate with internal teams and external partners to ensure consistent brand messaging across all communications.
• Contribute to the creation of PR materials such as newsletters, media kits, articles, and press notes.
• Assist in developing and implementing both online and offline campaigns, analysing their success and impact.

Administrative & Analytical Support

• Prepare performance reports, presentations, and communication materials using Microsoft Word, PowerPoint, and Excel.
• Create data-driven visual summaries and graphs to illustrate social media and PR campaign performance.
• Maintain organised databases, campaign assets, and reports.

Key Skills

• A minimum of 2-3 years experience as a social media representative.
• Excellent written and verbal communication skills
• Strong understanding of social media platforms and analytics tools
• Knowledge of PR principles and media relations
• Creative thinking and attention to detail
• Proficiency in Microsoft Word, PowerPoint, Excel, and data visualisation (graphs/charts)
• Ability to multitask and manage projects within deadlines
• Analytical mindset with a focus on performance measurement and improvement
• Quick and enthusiastic learner.