Paid Research Participant - Meta Digital Advertising Study (India Market)

Opportunity Summary

We are seeking experienced digital marketing professionals in India to participate in an exclusive, paid user experience research study for Meta (formerly Facebook). This is a critical benchmarking study to test new features within the Meta Ads platform. Selected participants will engage in a 30-minute, one-on-one online interview, during which they will complete a series of real-world ad campaign tasks.

This is a test of the technology, not your ability. Prior experience is required only to ensure you have the necessary access and familiarity to review the tech environment.

Compensation:

Key Responsibilities

• Participate in a single, 30-minute online interview via a platform like

  Discuss.io.

• Share your desktop/laptop screen while performing a set of pre-defined tasks within the Meta Ads platform (e.g., creating a Sales campaign, using the Chat Builder, verifying reporting metrics).
• Provide open and honest feedback about your experience navigating the platform.
• Agree to the interview session being recorded for research purposes only.

Who We're Looking For (Mandatory Qualification Criteria)

You MUST meet all of the following requirements to be considered for this

Professional Status & Role

• Employment:

   You must be 

  Full-time employed, Part-time employed, or Self-employed

  .

• Job Duties:

   You must be personally responsible for 

  BOTH

• Posting on social media
• Running paid ads on social media or other digital marketing platforms.

• Ad Responsibility:

   You must be responsible for 

  creating, editing, and publishing Sales Ads

   on Meta Ads Manager 

  at least once a week or more often

   in the past 12 months.

Platform Usage & Ad Spend

• Platform Use:

   You must currently use 

  Meta Ads Manager

   for your business.

• Primary Device:

   You must primarily use a 

  desktop or laptop computer

   to access Meta Ads Manager.

• Experience:

• Must have created, duplicated, and edited ad campaigns in Ads Manager before.
• Must be familiar with the concept and use of 

  Re-engagement Ads

   (retargeting).
• Must have spent 

  more than $0

   on Sales and/or Traffic campaigns with Meta in the past month.

• Quarterly Spend:

   Your total estimated quarterly digital ad spend specifically on Meta advertising must be 

  at least INR 25,000

   (approximately $300 USD).

Technical & Consent

• Location:

   Must be based in 

  India

  .

• Age:

   Must be 

  age 18+

  .

• Language:

   Must be 

  English fluent

   for the interview.

• Technical Access:

   Must have access to a computer/laptop, high-speed internet, and one of the required browsers: 

  Chrome, Firefox, Safari, or Microsoft Edge

  .

• Verification Consent:

   Must be comfortable sharing your 

  Meta Ad account ID

   and 

  personal Facebook User ID

   for permissions and usage verification (this information will be handled confidentially and used for research purposes only).

How to Apply:

ALL