Paid Media and Performance Marketing Specialist

Job Description: Charmacy Milano, a premium cosmetics brand based in Mumbai, is seeking a skilled Paid Media and Performance Marketing Specialist to join its team full-time at the Mumbai location. As a Paid Media and Performance Marketing Specialist, you will play a crucial role in developing and executing media planning strategies, managing digital advertising campaigns, and exploring new media channels to drive the brand's performance marketing initiatives. Your responsibilities will include enhancing brand visibility, maximizing campaign effectiveness through data-driven marketing strategies, and collaborating with creative teams to develop high-performing ads and landing pages. Key Responsibilities: - Develop, implement, and optimize paid media strategies across various platforms such as Meta, Google, and emerging media channels. - Manage and analyze performance marketing campaigns, focusing on Return on Advertising Spend (ROAS) and key performance indicators (KPIs). - Research and explore new media opportunities and innovative marketing tactics to improve campaign results. - Collaborate with creative and content teams to create compelling ads and landing pages. - Generate detailed reports on campaign performance, providing insights and actionable recommendations. - Stay updated on industry trends, platform updates, and best practices in digital advertising and performance marketing. - Monitor ad spend, budget pacing, and Return on Investment (ROI) to ensure effective use of marketing budgets. Qualifications: - Proficient in media planning, marketing strategy, and new media exploration. - Strong communication and research skills to identify growth opportunities. - Demonstrated experience in performance marketing and campaign optimization. - Expertise in digital advertising platforms such as Meta Ads Manager, Google Ads, and analytics tools like Google Analytics. - Ability to analyze data, interpret trends, and make data-driven decisions for campaign optimization. - Exceptional project management and organizational skills to manage multiple campaigns simultaneously. - Prior experience in the cosmetics or beauty industry is advantageous. - Bachelor's degree in Marketing, Communications, or a related field. This role presents an exciting opportunity to influence a growing beauty brand. If you are enthusiastic about performance marketing and paid media in the beauty industry, we encourage you to submit your resume and portfolio to hr@charmacy-milano.com. Location: Mumbai, Maharashtra,