Paid Marketing Associate

Job Description

About us: University Living is a global student housing marketplace that helps international students find the best place to stay near university campuses around the world. Currently, our platform offers 1.75Mn beds in 35K properties across 265+ international education hubs in the UK, Ireland, USA, Canada, Europe, Australia, New Zealand, Singapore & UAE. Students can consult a 24/7 support team of accommodation experts to discover, compare and book value-for-money accommodation based on their budget, desired location, and other personal preferences. Job Description Manage Paid Campaigns: Plan, execute, and optimize paid marketing campaigns (Google Ads, Meta Ads, etc.) while ensuring maximum ROI and lead quality. Performance Monitoring: Track campaign performance daily using tools like Google Analytics, Google Ads Manager, and Meta Business Suite; adjust strategies based on insights. Ad Copy & A/B Testing: Create compelling ad copies, conduct A/B testing on creatives and landing pages, and continuously improve CTR and conversion rates. Keyword & Audience Targeting: Conduct keyword research and manage targeting strategies to reach the right audience effectively across multiple platforms. Basic SEO Integration: Apply basic knowledge of on-page and off-page SEO to align paid strategies with organic efforts and improve overall digital performance. Minimum 2 years of experience in Paid Marketing. Show more Show less