Paid Marketing Associate

University Living is a global student housing marketplace that assists international students in finding suitable accommodation near university campuses worldwide. With a platform offering 1.75Mn beds in 35K properties across 265+ international education hubs, including the UK, Ireland, USA, Canada, Europe, Australia, New Zealand, Singapore & UAE, students have access to a wide range of options. Our 24/7 support team of accommodation experts helps students discover, compare, and book value-for-money accommodation tailored to their budget, preferred location, and personal preferences. - **Manage Paid Campaigns:** - Plan, execute, and optimize paid marketing campaigns on platforms such as Google Ads, Meta Ads, etc. to ensure maximum ROI and lead quality. - **Performance Monitoring:** - Track campaign performance daily using tools like Google Analytics, Google Ads Manager, and Meta Business Suite. Adjust strategies based on insights gained to enhance campaign effectiveness. - **Ad Copy & A/B Testing:** - Create compelling ad copies, conduct A/B testing on creatives and landing pages, and continually enhance click-through rates (CTR) and conversion rates. - **Keyword & Audience Targeting:** - Conduct thorough keyword research and develop effective targeting strategies to reach the desired audience across various platforms. - **Basic SEO Integration:** - Utilize basic on-page and off-page SEO knowledge to align paid marketing strategies with organic efforts, thereby enhancing overall digital performance. **Qualifications Required:** - Minimum of 2 years of experience in Paid Marketing. If there are any additional details about the company in the job description, please share them so I can incorporate that information as well.,