Paid Marketing Associate

Role Overview: University Living is looking for a Paid Marketing Specialist to join our team. As a Paid Marketing Specialist, you will be responsible for managing paid campaigns, monitoring their performance, conducting A/B testing, and integrating basic SEO practices to improve our digital performance. Key Responsibilities: - Plan, execute, and optimize paid marketing campaigns on platforms such as Google Ads and Meta Ads to ensure maximum ROI and lead quality. - Track campaign performance daily using tools like Google Analytics, Google Ads Manager, and Meta Business Suite, and make necessary adjustments based on insights. - Create compelling ad copies, conduct A/B testing on creatives and landing pages, and work towards improving CTR and conversion rates. - Conduct keyword research and manage targeting strategies to effectively reach the right audience across multiple platforms. - Apply basic knowledge of on-page and off-page SEO to align paid strategies with organic efforts and enhance overall digital performance. Qualifications Required: - Minimum of 2 years of experience in Paid Marketing. (Note: No additional details about the company were provided in the job description.),