Paid Ads Specialist(Google,Meta Ads)

Job Title: Paid Ads Specialist
Experience Required: 3–5 Years
Location: Delhi (Preferred)
Job Type: Full-Time
Industry: Digital Marketing
Work Mode: On-site

Job Overview:

We are looking for an experienced and highly driven Paid Ads Specialist with 3–5 years of hands-on experience in managing Google Ads and Meta (Facebook/Instagram) Ads. The ideal candidate should have a solid background in both lead generation and e-commerce campaigns, preferably within a digital marketing agency environment, and experience working with international clients.

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns across Google Ads and Meta Ads (Facebook/Instagram).
• Manage full-funnel advertising strategies for lead generation and e-commerce clients.
• Develop campaign strategies aligned with client goals and KPIs.
• Conduct A/B testing, audience segmentation, and landing page optimization.
• Monitor and analyze campaign performance, generate insights, and create detailed performance reports.
• Collaborate with internal teams (design, content, SEO) to align paid campaigns with broader marketing goals.
• Handle monthly budgeting and ensure cost-effective campaign execution.
• Stay updated with the latest platform updates and industry trends.

Required Skills & Qualifications:

• 3–5 years of proven experience in managing Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook/Instagram).
• Proficiency in campaign setup, optimization, and reporting across both platforms.
• Demonstrated success in handling both lead generation and e-commerce campaigns.
• Prior experience working in a digital marketing agency is a must.
• Experience in managing international clients.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other ad tracking tools.
• Google Ads and Meta Blueprint certifications are a plus.

Preferred Candidate:

• Based in Delhi or willing to relocate.
• Able to join within a short notice period.

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person