Paid Ads Specialist

Job Description: We are seeking a Performance Marketing Specialist with a strong willingness to learn and grow to become a part of our team and assist in the development and implementation of digital transformation strategies. The ideal candidate will play a crucial role in managing various performance marketing campaigns to achieve diverse business objectives. A high level of expertise in advertising management is required for this position. Responsibilities: - Develop and implement digital acquisition strategies across various advertising platforms, including SEM, social media, display advertising, and affiliate marketing. - Efficiently manage budgets to maximize Key Performance Indicators (KPIs) while optimizing Customer Acquisition Cost (CAC) levels. - Collaborate and communicate effectively with multiple teams to meet acquisition goals. - Monitor and evaluate the performance of all digital marketing campaigns, comparing results against predefined goals and Key Performance Indicators (KPIs). - Identify trends and insights, leveraging them to enhance campaign performance and allocation of resources. - Utilize strong analytical skills to assess the end-to-end customer experience across different channels and touchpoints. - Implement fraud monitoring mechanisms for campaign acquisition and take necessary actions to minimize fraudulent activities. - Design and execute small-scale A-B test campaigns to enhance campaign and creative performance. - Recommend new digital channels that have the potential to efficiently increase new user acquisition. Skills Required: - 2.5 to 3 years of relevant experience in performance marketing. - Proficiency in utilizing digital advertising platforms such as Facebook Ads, Google Ads, and Twitter Ads. - Knowledge of Remarketing strategies and creating Target Audiences. - Familiarity with mobile attribution tools and basic understanding of Google Analytics. - Strong analytical capabilities and a data-driven approach to decision-making. - Stay updated with the latest trends and best practices in online marketing and measurement. - Ability to generate insightful reports using tools like Google Data Studio is advantageous. - Experience in managing programmatic ad buying is a desirable skill. This is a full-time position with a day shift schedule, requiring in-person work at the specified location.,