Offline Marketing

As discussed, please find the JD below.

An offline marketing manager is a professional responsible for planning, executing, and overseeing traditional (non-digital) marketing strategies to promote a brand, product, or service. They focus on strategies that don't rely on the internet or digital channels. Some key responsibilities of an offline marketing manager include:

Responsibilities:

• Developing Marketing Campaigns:
• Create and implement offline marketing strategies, including print advertisements, direct mail, billboards, radio, TV, and events.
• Event Planning and Management:
• Organize and manage offline promotional events, trade shows, product launches, sponsorships, and experiential marketing activities.
• Brand Strategy and Positioning:
• Ensure that offline campaigns align with the company's overall brand strategy and image.
• Budget Management:
• Oversee marketing budgets for offline activities and allocate resources effectively to achieve the best ROI.
• Team Collaboration:
• Work with other marketing, sales, and creative teams to develop content, materials, and promotions for offline channels.
• Customer Engagement:
• Use offline strategies to build relationships with customers, increase brand awareness, and drive sales through physical touchpoints.
• Tracking and Reporting:
• Measure the performance of offline marketing efforts, gather data, and analyze campaign effectiveness to make improvements.

Key Skills:

• Strong understanding of traditional marketing channels (TV, radio, print, etc.)
• Excellent project management and organizational skills.
• Ability to work within a budget.
• Effective communication and negotiation skills.
• Creativity and strategic thinking.
• Data analysis and report generation.

Offline marketing is still crucial for certain industries and target audiences, especially for local businesses, event-based marketing, and markets that aren't as digitally connected.

Job Type: Full-time

Pay: ₹25,000.00 - ₹57,960.88 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Schedule:

• Day shift

Work Location: In person

Expected Start Date: 15/07/2025