National Sales - FMCG ( offline & Online )

National Sales Manager – FMCG (Online & Offline Sales):

Job Title: National Sales Manager – FMCG (Online & Offline Sales)

Location: [Bengaluru]
Reporting To: Director / VP – Sales & Marketing
Department: Sales & Distribution
Experience: 10+ years in FMCG sales, with at least 3 years in a national leadership role
Employment Type: Full-Time

Role Overview:

We are looking for a dynamic and results-driven National Sales Manager to lead the online and offline sales strategy across India for our FMCG brand. This individual will be responsible for developing and executing sales plans, expanding into modern trade, general trade, and e-commerce channels, and managing a high-performing national sales team.

Key Responsibilities:Sales Strategy & Execution

• Develop and implement nationwide sales strategies for offline (General Trade, Modern Trade, Distributors) and online (eCommerce marketplaces, D2C) channels.
• Set and monitor monthly, quarterly, and annual sales targets.
• Drive revenue growth, improve market penetration, and ensure consistent brand visibility.

Channel Management

• Build and strengthen relationships with key offline distributors, retailers, modern trade chains, and e-commerce platforms like Amazon, Flipkart, BigBasket, etc.
• Monitor and improve stock movement, ROI, and channel profitability.

Team Leadership

• Lead, mentor, and grow a national sales team including zonal, regional, and area sales managers.
• Ensure effective training, performance tracking, and development across regions.

E-commerce Strategy

• Work closely with digital marketing, D2C, and operations teams to grow online revenue.
• Drive sales through performance marketing, product listing optimization, promotions, and brand campaigns.

Sales Operations & Analytics

• Analyze market trends, competition, and customer insights to make data-driven decisions.
• Manage sales budgets, forecasts, and performance reports.
• Ensure timely collections, credit management, and adherence to trade policies.

Key Skills & Competencies:

• Proven track record in driving nationwide FMCG sales (offline and online).
• Strong distributor and retailer network pan India.
• Deep understanding of FMCG retail dynamics, GT/MT operations, and e-commerce ecosystems.
• Excellent leadership, negotiation, and analytical skills.
• Ability to travel extensively across territories.
• Strong commercial acumen and team management experience.

Qualifications:

• Bachelor’s degree in Business / Marketing / Sales; MBA preferred.
• 10+ years of FMCG sales experience with multi-channel exposure.

Job Types: Full-time, Permanent

Pay: ₹10,499.61 - ₹44,259.70 per month

Work Location: In person