MT - Marketing Transformation - Lifesciences -Senior Manager

Job Title - GN - SONG - MT - LifeSciences - Associate Director

Management Level:05/ Associate Director

Location:Gurugram, Mumbai, Pune, Bengaluru, Hyderabad, Chennai

Must have skills:Life Sciences

Good to have skills:Digital Marketing

Job
Summary:
The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills.Areas of Work:Digital Marketing, Creative Strategy, Brand Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development.
Roles & Responsibilities:

Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions
Exposure and experience in roles across the marketing value chain, primarily in the life sciences or allied industries as detailed out below.

Consulting & Advisory service

Market Research

• Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector.
• Competitor benchmarking, patient journey mapping, segmentation & targeting

Digital Marketing

• Develop E2E strategy & campaigns:Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization
• Provide expertise on Content design and campaign execution:Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization.

Marketing Technology

• Lead platform assessment and solution design :Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up.
• MarTech Consulting Projects:Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape.
• Tools & Platforms:Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.
• Value realization :Crafting a value tree and developing business cases for implementation and scale up

Gen AI

• Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives.
• Have experience in CDP tools and platforms.
• Design and implement GenAI use cases

Sales & Business Development

• Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships.
• Own and drive RFP/RFI response coming in from Life Science customers

Practice Development

• Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership.
• Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs.
• Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs
• Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities.

Professional & Technical Skills:

• In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization
• Experience in working with middle to senior management levels within existing organization / client organizations
• Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients
• Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers

Additional Information:

• MBA from a tier 1 institute with preferably bachelors degree in marketing, Journalism, Communications, or a related field
• Proven working experience (8+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry

Experience:Minimum 15+ year(s) of experience is required

Educational Qualification:MBA/PGDM from a tier 1 or 2