Mobile Application Marketing (AOS/ SEO)

As an App Marketing Specialist at our company, you will play a crucial role in developing, implementing, and optimizing marketing strategies to enhance user acquisition, engagement, and retention for our mobile application. Collaborating with various teams, you will execute campaigns to increase app visibility, downloads, and user activity across different platforms. Your responsibilities will include planning and executing user acquisition campaigns on platforms such as Google Play Store, Apple App Store, social media, and paid advertising channels. You will also focus on optimizing app store listings through App Store Optimization (ASO) techniques to boost visibility and drive organic downloads. Developing a content strategy will be essential, including managing marketing content like videos, blogs, and social posts to raise app awareness and engagement. Monitoring and analyzing app performance metrics will enable you to make data-driven decisions to improve campaign results and ROI. Collaborating closely with product, design, and development teams is crucial to align marketing strategies with app features and updates. You will also manage partnerships with influencers, bloggers, and other promotion channels, in addition to planning and overseeing paid advertising campaigns. To enhance user retention and engagement, you will devise strategies using in-app engagement tools like push notifications, email campaigns, and in-app messaging. Staying updated with the latest trends in app marketing and mobile user behavior will help you remain competitive in the marketplace. Requirements for this role include 1-2 years of experience in app marketing or digital marketing, with a focus on mobile apps. Proficiency in app store ecosystems, ASO best practices, tools like Google Analytics, and paid media management is essential. Strong analytical, communication, and project management skills are also required. Preferred qualifications include experience in influencer marketing and partnerships, familiarity with mobile app tracking tools, and knowledge of the app development process. This is a full-time position based in Mohali, with a competitive compensation package ranging from 30-35k (Depending on interview). If you are passionate about app marketing and eager to drive user engagement and retention, we would love to hear from you. Feel free to connect with us at hr@millioncases.com for further discussions.,