Meta/Facebook Ads Expert

Role Overview: You are a results-driven Meta/Facebook Ads Expert responsible for managing, optimizing, and scaling paid advertising campaigns on Facebook and Instagram. If you are passionate about performance marketing, data-driven strategies, and creative experimentation, this role is perfect for you! Key Responsibilities: - Plan, manage, and optimize high-performing ad campaigns on Meta platforms (Facebook & Instagram) - Conduct detailed audience and competitor research to enhance targeting and reach - Execute A/B tests on creatives, copy, and targeting for continuous improvement - Monitor key metrics such as ROAS, CTR, CPC, CPA, and conversion rates and optimize accordingly - Collaborate with creative and content teams to guide ad visuals and messaging - Analyze campaign data and identify opportunities for scaling and efficiency - Stay updated on Meta Ads policies, new features, and industry trends - Prepare clear, actionable performance reports for internal teams or clients Qualifications Required: - Proven hands-on experience with Meta Ads Manager - Strong understanding of performance metrics and conversion funnels - Experience managing and scaling campaigns with significant ad spend - Familiarity with Meta Events Manager, Pixel, and tracking setups - Analytical mindset and ability to make data-driven marketing decisions - Excellent communication and collaboration skills About the Company: Genix Entertainment is a Jaipur-based digital marketing agency dedicated to helping Indian brands grow through impactful campaigns, engaging content, and smart digital strategies. They partner with clients across entertainment, e-commerce, healthcare, and travel industries to deliver measurable results. Joining their team will provide you with deep experience in full-funnel paid media strategy and execution, exposure to diverse, high-impact campaigns across industries, hands-on learning in budget optimization, creative testing, and scaling, and an opportunity to make measurable contributions to brand growth through performance marketing.,