Meta Marketing Specialist

Role Overview: At Klubenn, as a Meta Marketing Specialist with 13 years of experience, you will play a crucial role in shaping the approach to paid media by designing, testing, and scaling Meta Ads campaigns for ambitious businesses in e-commerce, lifestyle, and technology sectors. You will be responsible for planning, building, and optimizing paid advertising campaigns across Facebook and Instagram, developing targeting strategies, creating ad sets, collaborating with the design team, analyzing campaign data, managing budgets, and reporting on campaign performance to drive measurable growth through performance marketing, automation, and storytelling. This is an opportunity to experiment with ideas, test hypotheses, and directly influence brand growth through intelligent marketing systems. Key Responsibilities: - Plan, build, and optimize paid advertising campaigns across Facebook and Instagram. - Develop targeting strategies using custom and lookalike audiences. - Create ad sets, test variations, and monitor KPIs like CTR, CPC, CPM, and ROAS. - Collaborate with the design team to produce high-performing ad creatives. - Analyze campaign data using Meta Ads Manager, GA4, and other analytics tools. Research trends, competitor strategies, and audience behavior for better targeting. - Manage budgets, pacing, and scaling strategies across multiple campaigns. - Report on campaign performance and share actionable insights with leadership. Qualifications Required: - 13 years of hands-on experience managing Meta Ads campaigns. - Proven understanding of Meta Ads Manager, audience segmentation, and optimization workflows. - Experience with performance metrics such as CTR, CPA, ROAS, CAC, Conversion Rate. - Strong analytical mindset and attention to detail. - Creativity in testing new ideas, ad angles, and funnels. - Familiarity with Analytics Tool and Excel/Sheets for reporting. - Passion for digital advertising, experimentation, and growth marketing.,