Meta Campaigns Specialist

Hello Connections!!!!!Actively hiring for Meta Campaigns Specialist. Immediate joiners preferred. Candidates within coimbatore location can apply.

Work Experience

Location:

Job Overview

Meta Campaigns Specialist

Roles of a Meta Campaign Specialist

-Act as the subject matter expert for Facebook and Instagram advertising.

-Bridge between marketing strategy and technical ad execution.

-Collaborate with creative, marketing, and sales teams to achieve campaign goals.

-Monitor, analyze, and optimize campaigns to maximize ROI.

Key Responsibilities

1. Campaign Planning & Strategy

-Understand client/business objectives and translate them into ad campaign strategies.

-Conduct audience research, competitor analysis, and market insights.

-Select appropriate campaign objectives (awareness, consideration, conversions).

Campaign Setup & Management

-Create, launch, and manage ad campaigns in Meta Ads Manager.

-Define target audiences (custom, lookalike, saved audiences).

-Manage budgets, bids, and pacing across campaigns.

-Ensure ad creatives and copies are aligned with brand guidelines.

Optimization & Performance Tracking

-Monitor key metrics (CTR, CPC, ROAS, CPM, CPA, etc.).

-Optimize campaigns by testing ad creatives, placements, and bidding strategies.

-Implement A/B testing to identify best-performing ads.

-Adjust audience targeting to improve reach and conversions.

Analytics & Reporting

-Track campaign performance using Meta Ads Manager, GA4, and other analytics tools.

-Generate weekly/monthly performance reports.

-Provide insights and recommendations to stakeholders/clients.

Compliance & Best Practices

-Stay updated with Meta’s advertising policies and ensure compliance.

-Implement best practices for ad copy, creative formats, and placements.

-Keep up with new Meta Ads features, tools, and algorithm updates.

Collaboration & Communication

-Work with creative teams to brief ad requirements (images, videos, copies).

-Coordinate with marketing/sales to align campaigns with business goals.

-Present performance updates and strategic recommendations

Interested candidates drop your CV to hr@xploreintellects.com.

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