Meta Ads Expert

We are looking for a performance-driven Meta Ads Manager to plan, execute, and scale high-impact advertising campaigns across Real Estate, Travel, Hospitality, and Technology products.
This role requires strong hands-on expertise in campaign structuring, optimisation, creative strategy, and analytics—focused on generating high-quality leads, improved ROAS, and consistent growth. You will collaborate closely with leadership, creative, content, and tech teams to build campaigns that deliver both performance and brand value.

Key Responsibilities

• Plan, execute, and optimise Meta (Facebook & Instagram) ad campaigns for lead generation, conversions, and brand growth.
• Manage complete campaign lifecycle including audience segmentation, budget allocation, bidding strategies, placements, and retargeting funnels.
• Provide creative direction for ad copies, hooks, thumbnails, static creatives, and UGC concepts to improve CTR, CPL, and conversion rates.
• Monitor campaigns daily, identify performance gaps, and implement quick optimisations.
• Set up and manage tracking systems (Meta Pixel, Events, Conversions API) and coordinate with developers for smooth integration and troubleshooting.
• Analyse performance data and prepare weekly and monthly reports with clear insights and actionable recommendations.
• Conduct competitor analysis and trend research across Real Estate, Travel, Hospitality, and Tech verticals.
• Collaborate with internal teams to improve landing pages, offers, creatives, and social content alignment.
• Ensure brand consistency and compliance across all campaigns.

Required Skills & Qualifications

• 1–4 years of hands-on experience managing Meta Ads with measurable performance results.
• Experience in Real Estate, Travel, Hospitality, E-commerce, or Tech products is preferred.
• Strong understanding of campaign objectives, optimisation methods, pixel events, bidding strategies, and conversion funnels.
• Ability to analyse key metrics such as CTR, CPL, CPM, ROAS, LTV, and attribution models.
• Experience running high-ticket or high-value campaigns (property leads, travel bookings, hospitality offerings, or SaaS).
• Solid understanding of creative strategy for social media ads.
• Ability to manage medium to large budgets with performance accountability.
• Strong collaboration skills with creative, content, web, and marketing teams.
• Portfolio or case studies demonstrating performance improvements (preferred).

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person