Meta Ads Expert / Operator

Role Summary:
The Meta Ads Expert is responsible for designing, managing, and optimizing paid campaigns across Meta platforms (Facebook & Instagram). This role ensures effective performance in terms of CAC (Customer Acquisition Cost) and CRO (Conversion Rate Optimization).

Key Responsibilities:

• Plan, execute, and optimize Meta ad campaigns for maximum ROI.
• Monitor campaign performance, adjust targeting, and refine creatives.
• Track key metrics like CAC, ROAS, and conversions.
• Provide weekly performance reports to the Community Manager and internal teams.
• Collaborate with Marketing Manager and Business Analyst for campaign alignment.

Qualifications:

• 2+ years of hands-on experience in Meta Ads management.
• Strong understanding of audience targeting, bidding strategies, and analytics.
• Certification in Meta Ads (preferred).About Malkin

Malkin is a women-founder growth platform based in Gurgaon. We run weekly SheBuild bootcamps, in-house BrandLab builds, and a 6-month Residency where founders work alongside our core team.

Role Summary:
The Meta Ads Expert is responsible for designing, managing, and optimizing paid campaigns across Meta platforms (Facebook & Instagram). This role ensures effective performance in terms of CAC (Customer Acquisition Cost) and CRO (Conversion Rate Optimization).

Key Responsibilities:

• Plan, execute, and optimize Meta ad campaigns for maximum ROI.
• Monitor campaign performance, adjust targeting, and refine creatives.
• Track key metrics like CAC, ROAS, and conversions.
• Provide weekly performance reports to the Community Manager and internal teams.
• Collaborate with Marketing Manager and Business Analyst for campaign alignment.

Qualifications:

• 2+ years of hands-on experience in Meta Ads management.
• Strong understanding of audience targeting, bidding strategies, and analytics.
• Certification in Meta Ads (preferred).

Preferred Skills:

• Knowledge of modern AI-assisted development workflows.
• Strong problem-solving, analytical, and communication skills.
• Standard: Tue–Sat, 10:00–19:00 IST (Asia/Kolkata).
• Occasional Mon/Sat evening support during cohort weeks and office tours (comp-offs provided).

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• DLF Ph-II, Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Language:

• English (Preferred)

Work Location: In person

Application Deadline: 31/08/2025