Meta Ads Executive / Specialist - Flora Fountain

We are seeking a driven and analytical Performance Marketing Executive / Specialist with 2+ years of hands-on experience to join our growing team. This role is ideal for an individual passionate about digital marketing and specializing in E-commerce and Direct-to-Consumer (D2C) brands . You will play a crucial role in planning, executing, and optimizing our performance marketing campaigns to drive online sales, customer acquisition, and brand growth for our clients.

• Assist in the development and execution of paid digital marketing campaigns across various platforms, with a focus on E-commerce and D2C brand objectives.
• Manage and optimize campaigns on platforms such as Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Conduct keyword research, audience targeting, ad copy creation, and landing page optimization to improve campaign performance.
• Monitor campaign budgets and bids to ensure efficient spend and maximum ROI.
• Analyze campaign data, identify trends, and provide actionable insights to improve performance.
• Generate regular performance reports, summarizing key metrics and recommendations.
• Conduct A/B tests on ad creatives, copy, and landing pages to identify winning strategies.
• Stay up-to-date with the latest trends and best practices in performance marketing, E-commerce, and D2C.
• Collaborate with the creative and content teams to ensure ad assets are aligned with campaign goals.
• Work towards specific performance KPIs such as ROAS, CPA, CPL, and conversion rates.

• 2+ years of direct experience in performance marketing , specifically working with E-commerce and D2C brands.
• Proven experience running and optimizing paid campaigns on Google Ads and Meta Ads (Facebook & Instagram) .
• Solid understanding of E-commerce metrics (ROAS, AOV, Conversion Rate) and how to influence them through paid media.
• Familiarity with Google Analytics and Google Tag Manager for tracking and analysis.
• Strong analytical skills with the ability to interpret data and draw actionable conclusions.
• Excellent written and verbal communication skills.
• Ability to work effectively both independently and as part of a team in a fast-paced environment.
• Proactive, detail-oriented, and a results-driven mindset.
• Bachelor s degree in Marketing, Business, or a related field.

If you re a passionate performance marketer eager to make a significant impact on E-commerce and D2C brands, we encourage you to apply! Please submit your resume.