Meta AD Specialist

Job Title: Meta Ad Specialist

Experience Required: 4–8 Years
Department: Digital Marketing

About Bharat Vedica

Bharat Vedica is a clean-label organic brand rooted in ancient Indian farming practices and Vedic wisdom. We bring pure, traditionally processed products like A2 Ghee, Honey, Millets, Wood-Pressed Oils, and Flours from organic farms directly to conscious consumers.

Role Overview

We are looking for a skilled Meta Ad Specialist with a proven track record of managing high-spend performance campaigns for D2C or FMCG brands. You will own the implementation, and scaling of paid campaigns across Facebook and Instagram, focused on sales, brand awareness, and customer acquisition.

Key Responsibilities

· Lead and manage full-funnel Meta Ads campaigns: awareness, traffic, retargeting, and conversion.

· Handle monthly budgets from ₹5L to ₹25L+ with performance accountability (ROAS-focused)

· Create media plans aligned with business goals (product launches, flash sales, promos)

· Manage dynamic catalog ads, collection ads, and video-based creatives

· Set up and optimize Meta Pixel, Conversion API, and custom event tracking

· Collaborate with creative, product, and e-commerce teams for seamless campaign execution

· Continuously test creatives, copy, audiences, and placements to optimize CPA & ROI

· Monitor ad performance daily and generate actionable insights and dashboards

· Track competitor ad strategy via Meta Ads Library and performance benchmarking

Key Skills & Experience

· 4–8 years of experience in paid social advertising, with minimum 3 years in Meta ads

· Strong analytical skills and understanding of performance metrics (ROAS, LTV, CAC)

· Hands-on experience in eCommerce campaigns (preferably Shopify, WooCommerce, or custom D2C stores)

· Deep understanding of audience segmentation, custom/lookalike audiences, funnel strategy

· Experience using tools like Meta Ads Manager, GA4, UTM tracking etc

· Ability to brief and optimize creatives based on data

· Understanding of organic products and clean-label positioning is a plus

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹90,000.00 per month

Benefits:

• Food provided
• Health insurance

Schedule:

• Day shift
• Fixed shift

Education:

• Master's (Preferred)

Experience:

• META AD : 2 years (Required)

Location:

• Anand, Gujarat (Required)

Work Location: In person