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The overall purpose and main responsibilities are listed below:
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To create/review complex and specialized content (branded/unbranded) without supervision; manage end-to-end Omnichannel content creation / repurposing / localization process including supporting designing & enhancement, validation, tagging & upload, deployment, publishing, and dissemination via relevant tools & platforms.
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Develop and maintain therapeutic area(s), process(es), and compliance expertise for Omnichannel pillar/GTMC. Support background research/literature analysis/due diligence and application of available content insights generated via AI-enabled digital platforms, Search
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Engine Optimization (SEO)-Search Engine Marketing (SEM), campaign analytics, CX surveys etc. as relevant for enhancing content generation framework and delivering high quality content. Manage multiple projects across multiple franchises or therapeutic areas.
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Review scientific accuracy checks/validation (including support for Content Powerhouse) performed by junior writers to ensure the scientific and medical accuracy of marketing content with a strong emphasis on compliance with medical, legal and regulatory standards (MLR). Support GenAI/Content
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Powerhouse initiatives for ideation sessions for content generation; review, edit and refine AI-generated content to meet high-quality standards and brand guidelines; integrate relevant keywords into content without compromising scientific integrity or readability to improve SEO rankings, user engagement, and accuracy; collaborate with the prompt expert to adjust prompts based on content quality, inputs from brand teams and audience engagement; write compelling headlines, calls-to-action, and content sections as needed to supplement AI-generated text; work closely with the graphic designer to ensure text and visuals are integrated seamlessly.
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Support brand strategy and messaging plan (map stories) and channel agnostic modular content framework. Support modular content/retro modularization, claims and component review, and localization. Leverage GenAI/Content Powerhouse capabilities and implement innovation and agile methodology aligned with Omnichannel/LexMex/GTMC to scale our production of marketing content.
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Coach junior writers for developing engaging, impactful, SEO-friendly content for websites (Healthcare Professionals & patients), campus portals, social media channels, and Omnichannel campaigns (including but not limited to banners, emails, newsletters, social media content/posts, interactive visual aids, gifs, scrolls, carousals, KOL interview videos/videos/video articles, podcasts, articles/summaries, infographics, slide decks). Collaborate effectively with stakeholders, peers/team to develop, and promote best-in-class customer experience through best-in-class content.
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People : (1) Maintain effective relationship with the stakeholders within the allocated GTMC pillar with an end objective to develop content as per requirement; and (2) Constantly assist junior writers in developing knowledge and sharing expertise (3) Partner with Head/Lead to strengthen capabilities and support individual development plans (4) Collaborate with cross-functional teams in GTMC to build digital transformation/to bring innovative digital solutions (5) Provide proactive recommendations on improving scientific content of the deliverables and play an active role to follow the best practices in relation to processes, communications, project management, documentation and technical requirements
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Performance : (1) Provide content as per agreed timelines and quality and (2) Be a subject matter expert, coach, mentor, and assist fellow writers. Recommend, lead, and implement tactical process improvements within the department and division-wide
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Process : (1) Develop complex scientific content (branded/unbranded); (2) Act as an Omnichannel content expert for the assigned therapeutic area(s); (3) Assist the Content Operations Hub Team in conducting comprehensive content-need analysis; (4) Implement the content plan and associated activities for the year identified for the pillar; (5) Work with selected vendors within the region to deliver the required deliverables as per defined process; (6) Leverage advanced training delivery tools and techniques thereby enhancing the effectiveness of training delivery
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Stakeholder : (1) Work closely with GTMC/Omnichannel pillars (Global, Local, and Hub) to identify content need and assist in developing assigned deliverables and (2) Liaise with cross-functional Omnichannel teams to prepare relevant and customized deliverables
