Media Measurement Analyst

Job Description

KEY ACCOUNTABILITIES Search, Media Campaign Measurement Analysis (70% of time): Develop customer marketing recap presentations with emphasis on direct customer data. Lead and participate in key customer and internal meetings. Foster strong working relationships with sales and marketing teams at General Mills and with customers. Manage internal scorecarding and marketing mix (MM) analysis on behalf of the customer team, ensuring data accuracy and business context. Validate ROAS (Return on Ad Spend)/ROI and spend calculations provided by external partners. Calculate total ROAS to provide a broader perspective. Create campaign recaps summarizing digital spend and effectiveness. Analyze key KPIs related to media and spending tactics to evaluate performance. Take ownership of summarizing performance and providing visibility to the customer brand team. Building Stakeholder Relationships (20% of time): Establish yourself as a Subject Matter Expert (SME) on multiple fronts. Understand client/customer requests and provide holistic solutions. Recommend and influence changes to processes and procedures. Explore business development opportunities and translate them into tangible results. Communicate challenges assertively and constructively. Work collaboratively with teams to achieve high-quality results. Deliver articulate and comprehensive presentations. Maintain strong partnerships with agencies and media data vendors. Continuous Improvement & Project Management (10% of time): Uphold Turnaround Time (TAT) through process awareness and clear stakeholder communication. Apply a Continuous Improvement (CI) mindset to drive better outcomes in project processes. Manage multitasking across communications, project delivery, and stakeholder engagement. MINIMUM QUALIFICATIONS Full-time graduation from an accredited university. Bachelor's degree required. 36 years of relevant experience in business reporting, analytics, and visualization (preferably in the CPG or related industry). Preferred experience in data modeling and working with cross-functional teams. PREFERRED QUALIFICATIONS Master's degree in Business Management, Digital Media Marketing, Retail, or Digital Spend Analysis. 58 years of experience in business reporting, analytics, and visualization in CPG or a similar industry. Hands-on experience with: Digital media spend analysis Campaign reviews Collaboration with ad agencies Strong history of cross-functional collaboration.