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Media Marketing Lead

Trent Hypermarket Pvt Ltd-Star Bazaar- A Tata & Tesco Enterprise

6 - 10 years

20 - 30 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

media planning digital marketing performance marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose Statement:

This position is required to achieve the desired level of performance in the following Key Result areas:

Media Strategy & Planning:

Develop and execute media plans that align with brand and business objectives across awareness, conversion, and trial.

Digital Performance Marketing:

Lead performance campaigns across paid search, social, programmatic, and affiliate channels to drive measurable outcomes.

Channel Integration:

Champion seamless media integration across stores, ecommerce app, and loyalty app to ensure unified customer journeys.

Agency Management:

Collaborate with media and digital agencies for planning, buying, optimization, and reporting of campaigns.

Audience Targeting:

Drive cohort-based targeting strategies to reach relevant audiences with tailored messaging and offers.

Campaign Optimization:

Monitor campaign performance, analyze data, and implement optimizations to improve ROI and efficiency.

Cross-Functional Collaboration:

Work closely with category, ecommerce, and loyalty teams to align media efforts with business priorities.

Budget Management:

Manage media budgets effectively, ensuring optimal allocation and tracking across channels.

________________________________________

Required Skills & Competencies

6–10 years 6–10 years of experience in media planning and digital performance marketing
Proven success in driving ROI-focused campaigns in retail or ecommerce
Strong understanding of digital platforms, analytics tools, and attribution models
Experience working with media agencies and cross-functional teams
Excellent analytical, communication, and project management skills
Digital Media Expertise
Strategic Planning
Data-Driven Decision Making
Collaboration & Influence
Execution Excellence
Consumer-Centric Thinking

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