Media Buying and Partnership - INDIA

JOB/COMPANY SUMMARY:

ABOUT THE JOB:

The Job revolve around technical onboarding of new tier 1 supply partners and ensuring the day to day integration for supply across performance segment.

This include creating and maintain technical infrastructure to smooth the onboarding process for OEM Partners, Tier 1 Apps, Keyboard apps, and short-video apps

ROLES RESPONSIBILITIES:

• Creating technical infrastructure to help Onboarding of Premium and Tier 1 Partners to run our CPI, CPR, and CPA Campaigns.
  
• To act as an Tech-Account manager for onboarded Partners and help them scale the business on daily basis.
  
• Creating a bridge between supply and execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
  
• To integrate the above said publishers partners over S2S, API, RTB or MMP integrations.
  
• Promote mobile Performance campaigns (CPI, CPR, CPA) to achieve the delivery with requested KPIs and Quality.
  
• To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated.
  
• Developing strong relationships and understanding with a diverse range of OEMs, Direct Apps, and SDK Partners in order to increase the global activity.
  

ROLES RESPONSIBILITIES:

• To lead or be a part of the team to run Display campaigns and maintain KPIs, Hygiene, andP&L.
  
• Ensure DV360 and TrueView best practices with a focus on platform expertise, consistency,and quality of work delivery.
  
• Coordinate with Creative teams (internal and client-side) to get creatives as per the guidelines of requested panels.
  
• Responsible for identifying and managing campaign KPIs as agreed upon by sales & agency.
  
• Analyze campaign data, and make applicable optimizations to campaigns to meet the campaign goals.
  
• Maintain P&L for executed campaigns.
  

QUALIFICATIONS AND SKILLS:

• Minimum 6.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA).
  
• Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.