Media Buyer

You will be responsible for managing Google Ads campaigns for clients, strategizing, creating, and implementing campaigns. You will manage budgets, analyze metrics and trends, and deliver reports to clients regularly. Staying updated with industry trends and tools to optimize campaign performance is also part of your role. Your responsibilities include developing effective Google Ads campaigns aligned with marketing objectives, conducting research on target audiences, competitors, and industry trends, and collaborating with teams to define campaign goals and strategies. Efficiently managing advertising budgets, monitoring performance, adjusting budgets and bids as necessary to achieve key performance indicators are critical aspects of your role. Working closely with the creative team to develop compelling ad creatives, conducting A/B testing, and optimizing ad copy, visuals, and other elements for better performance are also key responsibilities. Analyzing campaign data and metrics, preparing reports detailing key performance indicators, trends, and improvement recommendations are essential tasks. It is important to stay updated on industry trends, Google Ads updates, and emerging technologies, recommending and implementing innovative strategies to capitalize on new opportunities. Collaborating with clients or internal stakeholders, understanding business goals, providing strategic recommendations, and maintaining clear communication channels to address concerns and share performance updates are part of your role. Ensuring compliance with Google Ads policies and industry best practices, staying informed about changes in algorithms, policies, and guidelines to adjust strategies accordingly is also crucial. Your qualifications should include strong knowledge of Google Ads and search engine marketing, proven experience as a Google Ads Media Buyer or similar role, analytical skills, proficiency in data analysis tools like Google Analytics, and excellent verbal and written communication skills.,