Media and Public Relations Manager

JOB DESCRIPTION

Role Overview :

We are seeking a Media & PR Manager to lead our external communications, manage media relations, and enhance brand visibility

through strategic public relations initiatives. This role requires a strong storyteller who can craft compelling narratives, build media relationships, and execute PR campaigns that position the company as a thought leader in its industry.

Roles and Responsibilities-

Public Relations & Media Management

• Develop and implement comprehensive PR strategies aligned with the brand's overall business objectives.
• Build and maintain strong relationships with journalists, editors, influencers, and key media outlets.
• Draft, review, and distribute press releases, media kits, and official statements to ensure accurate media representation.
• Monitor media coverage, industry trends, and competitor activity to identify proactive PR opportunities.
• Plan and manage press conferences, media briefings, and interviews to enhance brand visibility.

Brand Communication & Reputation Management

• Ensure consistent messaging across all communication channels, in line with brand voice and values.
• Develop and execute crisis communication plans, acting as the primary media liaison during critical situations.
• Position company leadership as industry thought leaders through op-eds, bylines, panel discussions, and speaking engagements.
• Collaborate cross-functionally with marketing, creative, and leadership teams to align PR strategies with brand campaigns.

Content & Collateral Development

• Oversee the creation of high-quality communication materials including press notes, backgrounders, speeches,

presentations, and case studies.

• Contribute to the development of thought-leadership articles, media features, and corporate communication content.
• Coordinate with external agencies to execute above-the-line (ATL) and below-the-line (BTL) marketing initiatives and PR

activations.

Key Skills & Competencies

• Strong media network and a thorough understanding of media landscapes, including print, digital, television, and radio

platforms.

• Excellent communication, writing, and storytelling skills with the ability to craft compelling narratives.
• Proven ability to manage press relations and communications under high-pressure or crisis situations with professionalism

and composure.

• Proficiency in PR monitoring and analytics tools such as Cision, Meltwater, Talkwalker, or equivalent platforms.
• Solid experience in event management and coordination, including media briefings, press conferences, and corporate

events.

Qualifications & Experience

• Bachelors or Masters degree in Mass Communication, Public Relations, Journalism, or a related field.
• 58 years of hands-on experience in media relations or public relations management, ideally within a PR agency or a

fast-paced, high-growth organization.

• Proven track record of executing successful PR campaigns with measurable outcomes.
• Strong relationships with journalists, editors, and key media personnel across various platforms.