Media and Content Team Lead

Role Overview

We are seeking a Media & Content Team Lead to spearhead our digital media strategy and content initiatives. This role combines media leadership, content strategy, and people management, ensuring our EdTech brand scales efficiently while maintaining high-quality engagement with learners, parents, and educators.

Key ResponsibilitiesLeadership & Strategy

• Lead and mentor a team of Video Editors, Video Graphers, content writers, and designers
• Own the end-to-end media funnel: awareness → acquisition → engagement → retention.
• Set quarterly performance goals, allocate budgets, and drive KPIs (CAC, LTV, organic growth, engagement).
• Align media & content strategy with launches, academic calendars, and brand campaigns.
• Oversee branding, performance marketing and social media trends.

Content Strategy & Writing

• Build and execute a content calendar: titles, blogs, ads, landing pages, newsletters, and video scripts.
• Ensure content is aligned with learner journeys (students, parents, professionals).
• Maintain brand tone of voice across all platforms.

Qualifications

• Min 2 years of experience in digital media, with at least 1 year in a team lead/managerial role.
• Exceptional writing, storytelling skills.
• Proficiency with Performance Marketing Trends
• Experience in EdTech, e-learning preferred.
• Leadership skills: ability to mentor junior staff and collaborate cross-functionally.

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person