Mass Media Marketing

As a mid-level Mass Media Marketing professional, your role will involve developing and executing marketing campaigns across various platforms like television, radio, print, and online media. Your primary focus will be on increasing brand awareness, generating leads, and driving sales through strategic media utilization. Your analytical skills will be crucial in measuring campaign performance and adjusting strategies accordingly. Key Responsibilities: - Campaign planning and strategy: - Identify target audiences, develop campaign objectives, and create comprehensive marketing plans across different mass media platforms. - Creative development: - Collaborate with creative teams to design engaging advertisements, including copywriting, visuals, and video content. - Campaign monitoring and analysis: - Track key performance indicators (KPIs) such as impressions, reach, click-through rates, and ROI to assess campaign effectiveness and make necessary adjustments. - Market research: - Conduct market research to understand target audiences, competitor analysis, and current trends to inform campaign strategies. - Reporting and presentations: - Prepare regular reports detailing campaign performance, insights, and recommendations for stakeholders. Qualification Required: - Bachelor's degree in Marketing, Mass Communication, Advertising, or a related field. - 3-5 years of experience in mass media marketing, advertising, or media planning. - Strong knowledge of traditional and digital mass media channels. - Experience with media buying, negotiations, and budget management. - Familiarity with audience analytics and campaign performance tracking tools. - Excellent communication, negotiation, and project management skills. This mid-level position is best suited for professionals with 3-5 years of experience in mass media marketing.,