Marketing:Sr.Marketing Manager

No of Vacancies1Reports toIs a Team leaderYTeam SizeGradeAVP / VPBusinessRetail BankingDepartmentMarketingSub-DepartmentCorporate BrandLocationMumbai HO (Worli)AboutThe Marketing Department plays a vital role in promoting the Axis Brand and building scale for subsidiaries The Key role of the marketing function is to influence consumer behavior & help the various businesses of the bank achieve their business goals by developing a cohesive brand & marketing strategy that drives awareness, affinity & therefore consideration for Brand Axis Marketing department is also the custodian of Brand Axis, (ie) What does the Brand stand for, Our Brand Philosophy etcThe primary responsibility of the role is to ideate, strategize and action creative content development for the brand and various products for digital platforms The candidate will also be responsible for analyzing data on a periodic basis, identify performance trends and incorporate it into content planning and execution Lastly the candidate will be responsible for integrating best practices and creating new themes/properties on social media basis analysis of trending themes and customer responsesIdentify content creation opportunities and create relevant cross-platform content strategy in various formatsDevelop overall content strategy aligned with short-term and long-term targets for brand and marketing campaignsSystematically analyze, design, develop, and test/revise the learning solutionsDevelop, track & report key KPIs (eg) Increase in engagement, awareness, share of voice, applause rate etcWork with brand managers and other teams in the bank to generate insights for new content across brand, categories, products, functions etcQualificationsMBA in Marketing8 11 years of experience in MarketingRole ProficienciesFor successful execution of the job, a candidate should possess the following:Knowledge Digital Marketing, Content Strategy, Content Development, A very rich grasp of writing and editing contentSkills Good communication and excellent presentation skills, self-driven