Marketing Specialist

Lead full-funnel digital journeysfrom campaign strategy to website experienceensuring alignment with programme goals.

Own paid digital execution across channels: Paid Social, Content Syndication, Programmatic, and Video.

Oversee campaign planning, activation, optimisation, and reporting to ensure strategic alignment.

Partner with Ad Ops and global teams to implement best practices and unified tracking.

Reporting & Stakeholder Management

Maintain proactive communication with key stakeholders across marketing

Ensure data consistency and connectivity across digital campaigns and platforms.

Build robust reporting frameworks to deliver actionable insights and drive operational efficiency.

Deliver regular performance updates, including health checks, monthly summaries, and QBRs.

Skills:

Core Requirements

5+ years in strategic B2B digital marketing campaign management and program management

Experience with digital media platforms across Paid Social, Content Syndication, Programmatic, Video, Email, SEM etc.

Track record running large scale, full funnel integrated digital advertising campaigns.

Experience with landing page optimizations for paid campaigns as part of the overall end to end digital user journey, with basic understanding of UX elements and experience that impacts users from different channels.

Previous management of complex client/stakeholder relationships.

• Experience in analyzing multi-platform data insights across web analytics suites such as Google Analytics or Adobe Analytics