Marketing & Sales Executive

Key Responsibilities:

• Plan, create, schedule, and publish engaging content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Assist in developing and executing monthly content calendars in alignment with marketing campaigns and product launches.
• Write compelling captions and copy that resonate with our target audience.
• Monitor, respond to, and engage with followers and user-generated content.
• Track, analyse, and report on social media metrics and performance, suggesting improvements based on data insights.
• Research industry trends, competitors, and new platforms or features to keep our strategy fresh and relevant.
• Coordinate with graphic designers, photographers, videographers, and other team members for content requirements.
• Assist in running paid social media campaigns (boosted posts, ads) and monitoring their performance.
• Support influencer collaboration initiatives and partnership campaigns.
• Stay updated with best practices and emerging trends in social media, digital marketing, and technology.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Media, or a related field.
• 12 years of experience managing brand social media accounts (internships included).
• Strong copywriting and storytelling skills.
• Familiarity with social media management tools (e.g., Buffer, Hootsuite, Later).
• Understanding of basic design tools (e.g., Canva) or ability to brief creative requirements effectively.
• Good analytical skills to interpret social media data and KPIs.
• Creative mindset, attention to detail, and ability to work under tight deadlines.
• Excellent verbal and written communication skills.

Preferred:

• Knowledge of running Meta Ads, LinkedIn Ads, or similar paid campaigns.
• Experience in photography, video editing, or basic graphic design.
• Prior work in e-commerce, automotive, lifestyle, or tech industries.