Marketing Project Manager

As a Marketing Project Manager based in Lucknow, you will play a key role in overseeing marketing projects from start to finish. Your primary responsibilities will include meticulously planning and executing marketing campaigns, collaborating with various departments, managing project timelines and budgets, and ensuring alignment with the company's overarching objectives. Your role will involve developing comprehensive project plans that encompass timelines, resource allocation, key milestones, and deliverables based on marketing strategies. You will be tasked with coordinating resources across different teams including design, content, media, sales, and product to effectively implement projects. Additionally, you will oversee project execution, manage risks, address unexpected issues, and ensure the timely completion of all marketing activities. Effective communication and coordination with departments such as Marketing, Product, Sales, and Public Relations, as well as external partners like advertising agencies and media entities, will be crucial. You will be expected to integrate feedback from various stakeholders, optimize project execution paths, and enhance content output continuously. Budget management will be a vital aspect of your role, encompassing the development, utilization, and monitoring of project budgets to ensure adherence to financial parameters. Regular reporting on budget utilization and Return on Investment (ROI) to management will also be part of your responsibilities. In addition, you will assist in planning and organizing various marketing activities such as product launches, promotions, brand co-marketing initiatives, trade shows, and roadshows. You will oversee the entire campaign lifecycle, from conceptualization to implementation, and post-event review and analysis. Data analysis will be integral to your role, involving the collection and evaluation of marketing project metrics like click-through rate, conversion rate, and user engagement. You will generate project summary reports to assess effectiveness and guide decision-making for future optimization efforts. Furthermore, you will be responsible for establishing and refining marketing project management processes, standard operating documents, and templates to enhance project execution efficiency and replicability. You will also advocate for the adoption of digital tools such as project management systems and marketing automation platforms to streamline operations.,