Job
Description
Job Title: Welding Electrode Marketing Executive / Specialist Location: kankarbagh Job Type: Full-time Reports to: Marketing Person / Sales Manager Job Overview: We are seeking an energetic and results-driven Welding Electrode Marketing Executive to promote and sell our range of high-quality welding electrodes. This role will focus on building strong customer relationships, enhancing brand awareness, and driving product sales through strategic marketing and sales initiatives within the welding industry. The ideal candidate will have a strong understanding of welding products, market trends, and the ability to identify new business opportunities. Key Responsibilities: Market Research & Analysis: Conduct market research to identify potential customers and competitors. Analyze market trends, customer needs, and product performance to develop actionable marketing strategies. Monitor industry developments and emerging welding technologies to keep the brand competitive. Sales & Business Development: Promote and sell welding electrodes to new and existing customers in various industries such as manufacturing, construction, automotive, and shipbuilding. Build and maintain long-term customer relationships through regular follow-ups, product consultations, and support. Prepare and deliver compelling product presentations, demonstrations, and quotations to customers. Campaign Management: Develop and execute marketing campaigns to promote welding electrodes, both online and offline. Collaborate with the sales team to create promotional materials, advertisements, and product catalogs. Organize and attend trade shows, exhibitions, and conferences to showcase the company’s products and generate leads. Branding & Product Positioning: Work on strengthening the company’s brand identity in the welding sector. Develop strategies to position the welding electrode products as top-of-the-line solutions for different welding needs. Coordinate with the technical team to highlight product benefits, features, and unique selling propositions. Sales Support & Reporting: Provide feedback to the product development team on customer preferences, pain points, and competitive landscape. Assist in sales forecasting and track performance metrics to ensure revenue goals are met. Maintain accurate records of customer interactions, sales activities, and inquiries in the CRM system. Qualifications & Skills: Bachelor’s degree in Marketing, Business Administration, or a related field. Proven experience in marketing or sales within the industrial or manufacturing sector (experience in welding products is highly preferred). Strong knowledge of welding technologies, welding electrodes, and industry trends. Excellent communication, negotiation, and presentation skills. Ability to work independently and as part of a team. Proficiency in MS Office, CRM software, and digital marketing tools. Strong analytical and problem-solving skills. A valid driver’s license (if travel is required). Preferred Attributes: Previous experience in the welding or fabrication industry. Familiarity with B2B sales and the ability to work with procurement managers, engineers, and other technical decision-makers. Proficiency in online marketing tools and social media platforms. Compensation: Competitive salary based on experience. Performance-based incentives and commissions. Job Types: Full-time, Permanent Pay: From ₹15,000.00 per month Schedule: Day shift Experience: total work: 4 years (Preferred) Marketing: 4 years (Preferred) Work Location: In person
