Marketing Operations and Data Associate

About the Role

As our Marketing Operations Specialist, you'll be instrumental in optimizing our newly established lead management framework and building the operational foundation for scalable marketing growth. Reporting to the Demand Generation Lead, you'll tackle critical challenges around audience segmentation, lead qualification, and performance visibility while ensuring our marketing-to-sales handoff process runs seamlessly. This is a hands-on role where you'll directly impact lead quality and conversion rates through data-driven optimization and strategic process improvements.

Key Responsibilities

• Qualify and enrich inbound marketing leads through lead management and qualification processes, ensuring accurate assignment to sales teams based on fit and readiness criteria.
• Build and maintain workflows and documentation for lead scoring, routing, campaign attribution, and nurturing.
• Own maintenance and troubleshooting for our marketing tech stack including tools including Pardot and Salesforce to ensure seamless marketing operations.
• Identify and implement process improvements to increase marketing efficiency.
• Build and refine automation, notifications and handover processes across the funnel.
• Supporting marketing teams with compliance, data management, campaign benchmarking, and workflow enhancements.
• Build, maintain and optimize campaign reporting that provides visibility on campaign performance, lead progression and attribution, and marketing influence.
• Day-to-day management of central inboxes listed on the website and used for marketing email deployment; updating contact records and creating new leads in Salesforce as necessary

Skills & Capabilities

• 4+ years of marketing operations experience with hands-on expertise in Pardot and Salesforce integration.
• Proven skills in workflow automation and process optimization with focus on eliminating inefficiencies and reducing manual work.
• Technical proficiency with WordPress, HTML/CSS, and marketing technology troubleshooting.
• Strong analytical skills with experience building dashboards and reports (Salesforce reporting, Google Analytics, Excel/Google Sheets)
• Deep understanding of B2B lead management, conversion optimization, and attribution tracking.
• Ability to work independently while collaborating effectively with sales and marketing teams.
• Strong attention to detail with excellent research and data validation skills.

Success Measures

· Increase in marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rates.

· Improvement in lead quality scores as measured by sales team feedback and conversion metrics.

· Reduction in lead qualification time while maintaining accuracy standards.

· Reduction in customer acquisition costs through optimized campaign strategies.

· Positive feedback from sales on lead quality and campaign effectiveness.

· Data-driven strategic approach, informed by tests and optimizations that produce measurable results.

What Sets You Apart

You're a strategic operator who sees marketing technology as the foundation for scalable growth. You thrive in environments where you can roll up your sleeves to research leads one day and architect segmentation strategies the next. You have a natural curiosity for understanding how systems connect and an eye for spotting process inefficiencies that others miss. You're energized by the challenge of transforming fragmented data into clear insights that drive business decisions.

Job Types: Full-time, Permanent

Pay: From ₹60,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Work Location: In person