Drive organic traffic using tools like Google Search Console, SEMrush, and strategic keyword targeting tailored to housing finance customers. Performance Marketing: Plan and execute high-ROI paid campaigns (Google Ads, Meta Ads, etc.) with continuous performance tracking and optimization. Digital & Social Media Marketing: Build and grow our brand across platforms through engaging, targeted content and community engagement. Localized & Branch-Level Marketing: Launch vernacular and branch-specific marketing initiatives to build strong local visibility. Content Coordination: Collaborate on ads, landing pages, blogs, and emails designed to resonate with the affordable housing audience. Analytics & Reporting: Monitor KPIs across channels, analyze behavior, and deliver insights to boost lead generation and Key Skills 2+ years of hands-on experience in digital marketing , with a strong grasp of SEO and performance marketing . Experience or interest in financial services , especially housing finance , is a strong advantage.

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Marketing Officer