Marketing Officer

Job Title: Marketing Executive

Experience Required:

Employment Type:

Marketing Professional

Key Responsibilities

• Assist in developing and executing multi-channel marketing campaigns (digital, social media, email, events, etc.).
• Support content creation for websites, blogs, newsletters, social media, and promotional materials.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Collaborate with cross-functional teams (sales, design, product) to align marketing initiatives with business objectives.
• Monitor, track, and report on campaign performance using analytics tools (Google Analytics, social media insights, CRM dashboards, etc.).
• Manage and update marketing databases, mailing lists, and CRM systems.
• Coordinate events, webinars, and trade shows as needed.
• Provide administrative and operational support to the marketing team.

Qualifications & Skills

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 3–4 years of experience in marketing, preferably in a corporate or agency setting.
• Strong written and verbal communication skills.
• Experience with digital marketing platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager, etc.) is a plus.
• Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word); design tools (Canva, Adobe Creative Suite) is a plus.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Analytical mindset with a data-driven approach to decision-making.