Marketing Manager

Role & responsibilities

Assistant Field Marketing Activation Manager, South India

Key Responsibilities:

Brand Storytelling & Activation

• Bring the stories behind Gangaa Pickles to life across digital and physical platforms.
  
• Develop engaging content that celebrates traditional recipes, local ingredients, and the family heritage of Gangaa Pickles.
  
• Identify and promote hero products (e.g., Chicken, Mutton, Prawns Pickle) as flagship SKUs for brand visibility.
  

Social Media & Community Engagement

• Create and amplify content across platforms like Instagram, YouTube, WhatsApp, and Facebook.
  
• Collaborate with influencers, food bloggers, and local celebrities for authentic storytelling and product sampling.
  
• Organize pickle tasting events, cooking demos, or community stalls at local markets and food festivals.
  

Training & Internal Engagement

• Train field sales and marketing teams on brand messaging, campaign tools, and digital engagement.
  
• Conduct regular digital sessions with distributors and partners to align marketing efforts.
  

Partnerships & Collaborations

• Build local partnerships aligned with the brands core values including food, culture, heritage, and wellness.
  
• Collaborate with restaurants, online grocery platforms, chefs, and local artisans.
  

Campaign & Events Planning

• Support in developing a calendar of local and regional marketing campaigns.
  
• Lead planning for major cultural events, new product launches, influencer trips, or local press events.
  
• Liaise with tourism boards, food expos, and regional festivals to ensure brand presence.
  

Retail & Outlet Visibility

• Maximize product placement and visibility at kirana stores, supermarkets, and experience stalls.
  
• Launch branding activations at high-traffic retail outlets, dhabas, and college canteens.
  

Analytics & Reporting

• Report on KPIs including media clippings, influencer reach, social engagement, sampling conversions, and customer feedback.
  
• Share learnings and content from activations with the wider Gangaa Pickles community.
  

Preferred candidate profile

Preferred Candidate Profile

CriteriaDetailsEducation

Experience

Industry Exposure

Geographical Knowledge

Language Proficiency

Technical Skills

Personal Attributes

Communication Skills

Creative Aptitude

Work Ethic

Travel Readiness

Other Preferences