Marketing Manager

Job Description

Strategic Planning 1. Develop and implement marketing strategies to achieve enrollment goals. 2. Conduct market research and analyze competitors. 3. Identify target audiences and create tailored marketing campaigns. Brand Management 1. Maintain and enhance the school's brand image. 2. Develop and implement brand guidelines. 3. Ensure consistency across all marketing materials. Digital Marketing 1. Manage the school's website, social media, and online presence. 2. Create and execute digital marketing campaigns (email, SEO, PPC). 3. Monitor and analyze website analytics and social media metrics. Advertising and Promotions 1. Plan and execute advertising campaigns (print, online, outdoor). 2. Develop promotional materials (brochures, flyers, posters). 3. Organize events, open houses, and other marketing initiatives. Public Relations 1. Build relationships with local media, education influencers, and partners. 2. Manage media inquiries, press releases, and crisis communications. 3. Develop and maintain a crisis communication plan. Enrollment and Admissions Support 1. Collaborate with the admissions team to achieve enrollment goals. 2. Provide marketing support for admissions events and open houses. 3. Develop marketing materials for admissions purposes.