Marketing Manager

Key Responsibilities:

• Campaign Management:

  Plan, execute, and manage both ATL (Above-the-Line), BTL (Below-the-Line), and digital marketing campaigns across various platforms such as Google, Facebook, Instagram, and other social media.

• Social Media Strategy:

  Design, build, and maintain a strong presence across social media platforms. Drive engagement and growth through effective content and advertising strategies.

• Vendor Management:

  Coordinate with external vendors, negotiate quotations, and oversee the timely delivery of marketing materials and services.

• Collaboration:

  Work with internal teams to develop landing pages, optimize user experiences, and ensure a cohesive marketing strategy across all digital platforms.

• Experimentation & Optimization:

  Plan, execute, and measure marketing experiments and conversion tests to continuously improve campaign performance.

• Performance Reporting:

  Measure and report the performance of all digital marketing campaigns, providing insights and recommendations for optimization.

• Brand Management:

  Oversee the company's branding efforts, ensuring consistency across all touchpoints (office visuals, employee branding, and marketing materials).

• New Business Marketing:

  Develop and execute marketing strategies for new business ventures, ensuring effective promotion and communication.

• PR & Communication:

  Lead PR efforts and manage communications related to company developments, new projects, and corporate announcements.

Skills & Qualifications:

• Educational Requirements:

• MBA in Marketing

• Experience:

• 3 to 8 years of experience in marketing, particularly in ATL, BTL, digital marketing, and brand management.
• Proven experience in onboarding and exit management of marketing campaigns.
• Strong experience in driving end-to-end marketing campaigns across various platforms.
• Hands-on experience with tools like Adobe, Photoshop, Canva, and Google Ads.
• Ability to create engaging content including videos, audio, jingles, and radio commercials (FM).
• Expertise in digital marketing platforms like Google Ads, Facebook, Instagram, etc.

• Networking & Partnerships:

  Well-connected with top advertising agencies, media publications, and vendors.

• Communication Skills:

  Strong communication skills, with the ability to drive marketing campaigns and coordinate events successfully.

Other Details:

• Immediate joiners are preferred.
• Strong focus on creative thinking, adaptability, and campaign execution.