Marketing Manager

Samsung India

6 - 11 years

15 - 30 Lacs

gurugram

Posted:1 week ago| Platform:

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Skills Required

digital marketing channel marketing 360 degree marketing atl sem btl social media marketing seo influencer marketing marketing performance marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Marketing Manager Storage Business

Role Overview:

Responsible for driving brand growth and sales of Samsungs Storage products (SSDs, memory cards, etc.) through integrated ATL, BTL, and digital marketing initiatives.

Key Responsibilities:

Develop and execute annual marketing strategy aligned with business goals.
Lead ATL campaigns to build awareness and category adoption.
Drive BTL activities – channel marketing, trade promotions, in-store branding, and events.
Manage digital marketing – performance ads, social media, SEO/SEM, influencer and e-commerce campaigns.
Collaborate with sales, product, and global teams for seamless execution.
Track budgets, campaign ROI, and consumer insights for continuous improvement.

Skills & Competencies:

Strong experience across ATL, BTL & digital marketing.
Expertise in digital platforms & performance marketing.
Analytical, creative, and collaborative mindset

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