Posted:None|
Platform:
Remote
Full Time
We are seeking a strategic and execution-oriented Marketing Manager to lead integrated campaigns, manage high-impact events, and build ecosystem partnerships that elevate the organization's brand positioning globally.
Key Responsibilities:
- Strategize and execute the annual marketing calendar in line with organizational goals and business objectives.
- Build and maintain strategic relationships with clients, academic institutions, partners, and alliances to expand brand reach.
- Champion the organization's voice and positioning across internal and external communication channels.
- Design and implement a comprehensive marketing mix, integrating digital and print campaigns to drive visibility, engagement, and conversion.
- Organize hackathons, industry conferences, and community-building events to foster innovation and ecosystem collaboration.
- Facilitate masterclasses featuring domain experts to strengthen thought leadership and brand authority.
- Represent the organization at conferences, industry panels, and other speaking engagements to enhance brand positioning and generate qualified leads.
- Serve as a marketing evangelist, advocating the organization's mission, impact, and innovation through high-touch marketing initiatives.
- Monitor campaign performance, analyze ROI and KPIs, and optimize strategy for continuous improvement.
- Stay updated with emerging marketing technologies and trends to maintain a competitive digital edge.
Ideal Candidate Profile:
8 years of experience in B2B marketing, ideally within cyber security, SaaS, edtech, or related technology-driven sectors.
- Demonstrated success in managing integrated marketing campaigns and event-led initiatives at scale.
- Strong planning and execution skills, with a strategic mindset and the ability to align marketing with business goals.
- Excellent verbal and written communication skills; confident in representing the brand externally.
- Prior experience in organizing hackathons, conferences, or masterclasses is highly preferred.
- Hands-on proficiency in tools such as Google Analytics, LinkedIn Ads, HubSpot, or equivalent CRM/marketing automation platforms.
- Analytical approach to campaign performance measurement and optimization.
- Self-starter, collaborative, and adaptable to fast-paced environments.
- A strong understanding of cybersecurity trends or a willingness to quickly build domain expertise
Optimeyes Ai
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