Eloqua Marketing Specialist

• As an Eloqua Email Specialist, you will play a critical role in Global Marketing Organization byowning the end-to-end process of email campaign creation, execution, and optimization
• Thisincludes designing product-focused marketing campaigns, building email, and managing Eloquacampaign workflows to deliver exceptional customer engagement and measurable businessresults
• An ideal candidate will bring extensive experience with Eloqua, proficiency in HTML,JavaScript and CSS, and a strong understanding of product-based marketing
• Your ability tocreate responsive and dynamic designs, coupled with knowledge of email best practices, willensure campaigns resonate with target audiences and meet performance objectives

Key Responsibilities

• Email Campaign Development:o Design and execute email marketing strategies, including promotionalcampaigns, automated flows, and newsletters
• Build and customize emails using advanced HTML, CSS, and JavaScript fordynamic, visually appealing designs
• Leverage Eloquas email editor and capabilities to develop emails tailored tocomplex design requirements
• Journey Campaigns Management:o Manage email journey campaigns end-to-end, from strategy to execution,ensuring seamless user experiences
• Develop and implement lifecycle marketing workflows aligned with campaigngoals
• Product-Focused Marketing:o Collaborate with stakeholders to understand product offerings and create campaigns that highlight key features and benefits
• Translate product marketing strategies into compelling email content that drivescustomer interest and action
• Analytics and Optimization:o Monitor and analyze key email metrics (open rates, CTRs, conversions) andprovide actionable insights for campaign optimization
• Conduct A/B testing and audience segmentation to refine strategies
• Compliance and Deliverability:o Ensure all campaigns comply with GDPR, CAN-SPAM, and email marketingregulations
• Monitor and maintain list health, ensuring optimal deliverability
• Collaboration:o Work with internal stakeholders (regional leads, web infrastructure, and GTMteams) to ensure alignment with branding and business priorities
• Partner with design teams to create engaging visual content that resonates withtarget audiences
• Innovative Trends:o Stay updated on industry trends and apply new ideas to improve campaigneffectiveness and design

Qualifications

• Must-Have Skills: Proficiency in Eloqua, with the ability to fully leverage and customize the platforms capabilities
• Advanced HTML design skills, including responsive design and interactive elements
• Strong JavaScript coding expertise for creating dynamic and personalized email content
• Demonstrated experience in product-based marketing, crafting campaigns that alignwith product strategies and target audience needs
• Experience managing complex email journey campaigns from concept to execution
• Preferred Qualifications: Bachelors degree in marketing, Communications, Business, or related fields
• Eloqua Masters Course Certification from Oracle
• Knowledge of CAN-SPAM, GDPR, and email compliance best practices
• Strong analytical and organizational skills with a creative problem-solving mindset
• Location - Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, Remote