Marketing Manager

Manager- Marketing ( International Business)

Areas of Responsibility (Key Result Areas)

Drive the 360-Degree Marketing Agenda

• Implement and manage the annual marketing calendar for assigned categories and markets.
• Plan and Lead GTM for product Launches, product refresh, special marketing programs, Promotions
• integrated marketing campaigns from ideation to execution, including messaging and content
• development.
• Responsible Overall Design and key visual (KV) and packaging development aligned with brand
• strategy.
• Ensure execution excellence and adherence to timelines.

Drive Consumer Acquisition Through Exceptional Marketing Programs

• Plan and execute impactful consumer-facing campaigns across conventional and digital media.
• Manage media planning and buying (Conventional Media) through agencies, ensuring campaign
• efficiency (e.g., Reach, CTR, CPV).
• Track and incorporate consumer insights via research projects and VOC initiatives.

3. Deliver Growth in the Assigned Clusters

• Support trade marketing with BTL activities and promotional programs to drive in-market performance.
• Monitor competition and category trends to adapt strategies dynamically.
• Track and report performance metrics: Volume, Mix, Market Share, Brand Health, Contribution Margin.

4. Category Advertisement, Communications Strategy & Innovation

• Define and execute the communication strategy for each category in international markets.
• Drive New Product Development and innovation projects end-to-end, ensuring cross-functional

collaboration and speed to market.

• Ensure regulatory alignment and packaging readiness for all launches and refreshes.

Preferred candidate profile

• Min3+ year experience with at least 2+years in Brand
• Management in FMCG
• Proven track record of managing the PnL of the Categories
• assigned
• Experience in developing and executing market entry and growth
• strategies for NPDs. ( from Ideation to Execution )
• Agency Management
• Exposure to International Markets will be an advantage