Job
Description
As a Marketing Manager, your main role will be to develop and execute comprehensive offline marketing strategies that are aligned with the business objectives. This will involve identifying target markets, trends, and competitors to make informed tactical decisions. You will also be responsible for effectively allocating and managing offline marketing budgets to ensure maximum impact. Additionally, leading various campaigns such as print ads, brochures, hoardings, radio, direct mail, and dealership promotions, while coordinating with agencies and vendors for campaign execution will be a key aspect of your role. It will also be crucial to integrate offline campaigns with digital marketing for multi-channel effectiveness. Key Responsibilities: - Develop and execute comprehensive offline marketing strategies that are aligned with business objectives. - Identify and analyze target markets, trends, and competitors to guide tactical decisions. - Allocate and manage offline marketing budgets effectively to maximize impact. - Lead campaigns including print ads, brochures, hoardings, radio, direct mail, and dealership promotions. - Coordinate with agencies and vendors to ensure high-quality campaign execution. - Integrate offline campaigns with digital marketing for multi-channel effectiveness. - Proactively identify and evaluate relevant automobile expos, trade fairs, sponsorships, and dealership events. - Lead end-to-end execution of events from logistics and setup to branding and live coverage. - Manage regional roadshows, test-drive camps, customer meets, and influencer activations. - Build event partnerships and collaborate with franchises for localized execution. - Drive brand recognition through on-ground engagement, community tie-ups, and sponsorships. - Cultivate relationships with local media, influencers, and auto clubs to extend reach. - Run grassroots marketing initiatives for customer acquisition and retention. - Support franchises with marketing kits, POS materials, and regional event strategies. - Guide local partners in executing marketing activities, track performance, and build feedback loops. - Plan and manage point-of-sale displays, dealership branding, and in-store activations. - Work with retail teams to enhance customer experiences and optimize visual merchandising. - Train in-store teams to effectively use brand communication tools and promotions. - Conduct competitive benchmarking, consumer surveys, and regional trend analysis. - Monitor offline campaign KPIs like footfall, engagement, lead capture, and conversions. - Report actionable insights and ROI to senior leadership for continuous improvement. - Devise differentiated approaches for B2C marketing (retail buyers, community events) and B2B growth (fleet owners, corporates, institutional buyers). - Represent the brand at auto expos, vendor meets, and networking forums for partnerships. - Ensure offline campaigns and events are amplified on social platforms and digital PR channels. - Collaborate with content and social teams to share event highlights, testimonials, and success stories. - Shape compelling brand stories for booths, brochures, customer interactions, and offline branding assets. - Ensure all messaging reinforces the brand's positioning and values. - Track and analyze performance metrics for all offline activities footfall, leads, engagement, conversions, and ROI. - Create detailed monthly and quarterly reports for leadership review. - Present insights and suggestions for improving offline performance and cost-efficiency. - Monitor trends to proactively plan future events and campaigns with measurable goals. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or a related field. - Proven experience in offline marketing, campaign management, event planning, and brand awareness. - Strong analytical skills with the ability to interpret data and trends. - Excellent communication and interpersonal abilities. - Ability to work effectively in a fast-paced environment with multiple projects and deadlines. - Proficiency in Microsoft Office and marketing software. - Knowledge of market research techniques and analysis.,
