Marketing Manager

Job Description

Key Responsibilities: Develop Services and Solutions Marketing Strategy Craft comprehensive marketing plans for IT solutions & services aligned with business goals. Conduct market and customer research to inform positioning and messaging strategies. Define and Execute GTM campaigns Collaborate with sales, delivery, and tech leadership teams to ensure alignment and execution of GTM initiatives. Develop Market Readiness Kits Create marketing assets such as pitch decks, case studies, battle cards, and FAQs. Ensure cross-functional teams are equipped with messaging, positioning, and sales assets ahead of customer engagements. Enable Demand Generation Partner with corporate marketing and inside sales teams to plan and execute lead generation campaigns. Analyse campaign performance and optimize for higher conversion and ROI. Elevate Our Competitive Position Among Stakeholders Develop competitive intelligence assets and differentiation strategies. Position the company as a thought leader through content, webinars, and strategic partnerships. Drive Marketing Operations Excellence Implement metrics-driven marketing processes for performance tracking & optimization. Adjust strategies and tactics based on campaign performance and stakeholder feedback. Qualifications & Skills: Educational Background : Masters degree in Marketing, Business Administration, or related field. A degree from a premium institute is highly preferred. Bachelor's degree in Engineering from a reputed institute. Experience : 5-10 years of experience in B2B Tech Services Marketing preferably in the IT Infra domain Skills : Excellent written and verbal communication skills, with an ability to translate technical concepts into clear, compelling content. Strong leadership qualities and the ability to work cross-functionally with teams including sales, product, and senior leadership. Ability to manage multiple projects simultaneously and deliver results within deadlines. Expertise in digital marketing, including SEO, SEM, email marketing, social media, and lead generation tactics. Strong analytical skills to evaluate the success of campaigns and make data-driven decisions.